Case Study: Dubai College of Tourism achieves 24/7 humanized, multilingual student support with LiveAdmins

LiveAdmins Helps DCT Create the Human Experience

Dubai College of Tourism (DCT), a vocational college established by Dubai’s Department of Tourism & Commerce Marketing that trains students across Tourism, Hospitality, Culinary Arts, Retail and Events, faced high volumes of online visitors, delays in handling student queries, and the need for interactive two-way website communication. To address these challenges, DCT selected LiveAdmins’ live chat service.

LiveAdmins deployed its flagship live chat technology and smart solutions, providing 24/7 multilingual live chat agents who deliver proactive, human-centered support. As a result, LiveAdmins helped DCT increase web engagement, speed up query resolution, and add a humane element to online student support, improving the college’s ability to handle heavy traffic and diverse language needs.

Dubai College of Tourism

Jeff Strachan

Business Development Director