Case Study: Orion International achieves higher candidate engagement and lead capture with LiveAdmins live chat

How Live Chat Revolutionized The Recruitment Industry

Orion International, the nation’s largest military recruiting firm, faced the challenge of serving multiple audiences on its high-traffic website and converting visitors without forcing them to submit contact forms. To address this, Orion partnered with LiveAdmins and deployed LiveAdmins’ Live Chat Support Software (proactive chat) to provide real-time assistance to both job seekers and employer visitors.

LiveAdmins installed proactive chat and staffed trained agents who greeted visitors, provided site navigation, answered questions, and captured contact details—conducting over 25,000 chats for Orion in 2014. By creating warm leads, reducing form abandonment, and enabling faster sales follow-ups, LiveAdmins measurably increased Orion’s ability to convert web traffic into actionable inquiries and stronger leads.

Orion International