Case Study: VHC Health boosts regional recognition with Live Wire's media relations campaign

VHC Health earns 700 media placements with Live Wire

The customer, VHC Health, a hospital system, faced the challenge of disseminating timely and accurate information while enhancing its reputation and recruitment efforts during the tumultuous 24-hour news cycle of the COVID-19 pandemic. They turned to the vendor, Live Wire, for a strategic public relations and media relations campaign to meet these communications goals.

Live Wire implemented an aggressive media relations campaign, which included building relationships with reporters, pitching compelling stories, and securing high-value editorial coverage. The solution successfully resulted in 700 total earned media placements. These placements elevated VHC Health's recognition, promoted its vaccination efforts and brand refresh, highlighted expansion projects, and positioned it as a leading regional hospital, significantly boosting its perception among consumers and stakeholders.

VHC Health