Case Study: University of Illinois’ Grainger College of Engineering boosts visibility and thought leadership with Live Wire

University of Illinois’ Grainger College of Engineering earns 151 media placements with Live Wire

The University of Illinois’ Grainger College of Engineering sought to enhance its prestigious image and increase its visibility in the competitive higher education landscape. To strengthen its brand and position its faculty as influential innovators, the college engaged the vendor, Live Wire, for strategic public relations and communications services.

Live Wire implemented a comprehensive PR campaign that included proactive media pitching, securing thought leadership contributions, and promoting faculty research. This strategy resulted in 151 earned media placements from over 197 faculty interviews, significantly raising the college's profile. Live Wire successfully positioned the institution as a premier authority in science and engineering.

University of Illinois’ Grainger College of Engineering