Case Study: Santa Clara University’s Leavey School of Business elevates its profile with Live Wire Strategic Communications

Santa Clara University’s Leavey School of Business earned 142 media placements with Live Wire

The Leavey School of Business at Santa Clara University faced a competitive media landscape and sought to elevate its profile, increase its rankings, and position its faculty as national thought leaders. To meet these objectives, the school engaged the vendor Live Wire for its strategic public relations and integrated marketing communications services.

Live Wire implemented a comprehensive campaign that included proactive media pitching, faculty media training, and professional writing for the school's newsletter. The vendor secured 142 earned media placements and 229 interviews for faculty by pitching top-tier outlets, resulting in significantly increased visibility and established national thought leadership for the customer.

Santa Clara University (Leavey School of Business)