Case Study: Indivumed achieves global media recognition with Live Wire’s integrated communications campaign

Indivumed boosts LinkedIn following 93% with Live Wire

Indivumed, a Hamburg, Germany-based company in precision oncology, needed to enhance its global brand recognition and establish its leadership in the field. They turned to the vendor Live Wire for an integrated marketing and communications campaign to support these business objectives.

Live Wire implemented a comprehensive strategy that included media relations, organic and paid social media campaigns, and video production. The results were significant, including a 75% increase in earned media placements, feature stories in top industry publications, and substantial growth in social media following and engagement. Live Wire also produced 24 videos and managed a campaign for the company's 20th anniversary, successfully expanding Indivumed's global media footprint.

Indivumed Group