Case Study: Georgetown University’s McDonough School of Business boosts its profile with Live Wire

Georgetown University’s McDonough School of Business secures 201 earned media placements with Live Wire

Georgetown University’s McDonough School of Business sought to elevate its profile and increase its rankings in a competitive higher education landscape. The school engaged the vendor Live Wire for a comprehensive public relations and integrated marketing communications strategy to position its faculty as thought leaders and highlight its diverse student successes.

Live Wire implemented a proactive media campaign that included pitching faculty experts to top-tier outlets and promoting student success stories. This solution secured 201 earned media placements, 91 placements in key future-focused fields, and an average of four faculty interviews per week, significantly elevating the school's national profile and establishing it as a leading authority.

Georgetown University’s McDonough School of Business