Case Study: GDIT boosts executive visibility and media reach with Live Wire

General Dynamics Information Technology boosts LinkedIn following 165.5% with Live Wire

The customer, General Dynamics Information Technology (GDIT), an $8.5 billion global technology enterprise, faced the challenge of expanding its company brand and increasing recognition of its leadership in the competitive federal IT contracting space. They turned to the vendor, Live Wire, to implement an integrated communications, social media, and executive visibility campaign to address this.

Live Wire developed a comprehensive strategic campaign that included securing high-level media placements, pursuing speaking engagements and awards, and executing social media initiatives. The results were significant, including 11 earned media placements for a top executive in outlets like Bloomberg and The Washington Post, a 165.5% increase in the president's LinkedIn following, and secured speaking engagements with organizations like the Wall Street Journal. Live Wire successfully elevated GDIT's national profile and positioned its executives as industry thought leaders.

General Dynamics Information Technology (gdit)