Case Study: Babson College boosts its brand and media presence with Live Wire

Babson College earns 133 media placements with Live Wire

Babson College, a premier institution for entrepreneurial education, sought to enhance its brand image and increase its media presence within the highly competitive field of business education. To address this challenge, the college engaged the vendor Live Wire for a strategic marketing and communications campaign.

Live Wire implemented a comprehensive public relations strategy that involved proactive media pitching, prepping faculty and students for interviews, and securing placements in top-tier outlets. This solution resulted in 133 earned media placements, with 52% appearing in prestigious publications like the Wall Street Journal. A key measurable impact was Babson College's rise of 124 spots to secure the #2 slot on The Wall Street Journal's 2025 college rankings.

Babson College