Case Study: Selgros boosts loyalty engagement with Live Typing's mobile app

Selgros launches loyalty app with Live Typing under a fixed budget ceiling

Selgros, a chain of large European hypermarkets, needed a loyalty app to inform customers about promotions and allow them to monitor their bonus accounts. Live Typing was engaged to develop this application using SwiftUI under a Time&Materials agreement with a set financial ceiling.

Live Typing developed the app with key features including a purchase history screen with electronic receipts, a bonus account that converts points to rubles via a swipe gesture, and personalized push notifications for different customer segments. This solution made the loyalty program more convenient to use and was designed to increase the average customer check. The vendor is now working on expanding the project into an eCommerce format.

Selgros