Case Study: ILE DE BEAUTE modernizes its e-commerce app with Live Typing

ILE DE BEAUTE redesigns 300+ screens with Live Typing

ILE DE BEAUTE, a leading Russian perfume and beauty retailer and part of SEPHORA, needed to modernize its mobile app which had become outdated just two years after its initial launch. The app's design was lagging behind competitors and no longer aligned with the preferences of its core user base of younger women. The company partnered with vendor Live Typing for a comprehensive mobile app redesign service for both iOS and Android platforms.

Live Typing redesigned the app with a simplified, modern interface that streamlined the purchasing process and improved content discoverability. Key changes included separating the main page from the catalog, making product images and action buttons more prominent, and developing a flexible admin panel for easier content management. The solution was highly successful, resulting in an app that garnered high ratings and positive reviews in both the App Store and Google Play.

ILE DE BEAUTE