Case Study: a global marketing service provider achieves real-time merchant campaign reporting with Live Earth

Global provider was experiencing long lead times to pull together marketing reports for their merchants

Global Marketing Service Provider, a global provider, was struggling with long lead times to assemble marketing reports for its merchants. The process required teams at the financial institution to pull data from multiple internal systems, and it could take 60 days after a campaign ended before the results were available.

Live Earth solved this by sourcing and structuring payment transaction data in real time during the campaign, using its real-time marketing reporting capability. The merchant could self-service campaign results as they were happening, eliminating manual reporting and reducing OPEX for campaign monitoring. Live Earth enabled the company to deliver automatic, real-time results instead of waiting weeks for post-campaign reporting.