Case Study: Isuzu boosts dealer pride and recognition with Live Communications SA's Samurai Shō programme

Isuzu boosts dealer recognition with Live Communications SA through 15 customised certificates

The customer, Isuzu, initially approached vendor Live Communications SA with a brief to create a simple A4 certificate for its dealer partners. This task was transformed into a larger challenge to develop a more compelling and meaningful recognition program that would resonate with the brand's heritage.

Live Communications SA developed the ISUZU Samurai Shō Programme, a comprehensive rewards and recognition system inspired by Japanese culture. The solution included artistically designed certificates, oversized wall pieces, a launch video, and unique trophies like a Samurai Sword. This program successfully generated high enthusiasm and competition among Isuzu dealerships, resulting in greater participation and memorability at the event where 15 customized awards were distributed.

Isuzu