Case Study: FNB delivers a vibrant summer campaign with Live Communications SA

Fnb rolls out 80+ emailers in a month with Live Communications SA

The customer, FNB, launched its #100daysofsummer campaign with the challenge of positioning itself as a bank that adds value to its customers' summer experiences. The direct marketing agency LiveCom was tasked with providing an omni-channel rollout to communicate tailored summer deals and back-to-school bargains.

LiveCom implemented a multi-stage solution, dividing communications into pre-holiday, during holiday, and post-holiday phases. They created vibrant content with a summer look and feel through copywriting, animation, design, and coding to meet a tight deadline. The results saw LiveCom successfully roll out over 80 customized emailers within a single month, successfully engaging FNB's vast customer base with insights into the bank's solutions and unique summer offers.

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