Case Study: FNB National Development Campaign boosts property reach with Live Communications SA

FNB National Development Campaign reaches 378,568 buyers with Live Communications SA

Live Communications SA was engaged by FNB National Development Campaign to create and launch its 2022 home loan development campaign. The challenge was to showcase a large portfolio of 94 different properties and to design targeted emailers for distinct customer segments, all within a tight timeframe for the campaign's urgent release.

To solve this, Live Communications SA developed a fully interactive digital brochure that was optimized for email distribution. They also created and rolled out 46 variations of targeted emailers. The campaign successfully reached 378,568 potential property buyers, with 220,152 emailers delivered for new home loans and 158,416 for rental and investment opportunities.

FNB National Development Campaign