Case Study: CHOC achieves greater awareness and fundraising with Live Communications SA’s Flip Flop Day campaign

CHOC raises R3 million with Live Communications SA’s Flip Flop Day campaign

The customer, CHOC Childhood Cancer Foundation, tasked vendor Live Communications SA with creating an annual campaign to build awareness and raise funds for childhood cancer. The challenge was to develop a concept that would authentically resonate with and be embraced by all South Africans, with the goal of establishing a recurring event with long-term growth.

Live Communications SA developed the Flip Flop Day campaign, where the public buys a sticker to wear flip-flops for a day. The solution successfully created a recognizable annual event. The results were significant, with the campaign raising over 3 million Rand since 2020 and selling 420,000 stickers in 2022 alone.

CHOC