Live Blog
13 Case Studies
A Live Blog Case Study
the Irish News, a newspaper covering Northern Ireland, faced the challenge of providing real-time election coverage with a small digital team of only three staffers. Their previous method of live blogging was a manually updated article in their CMS, which created a poor experience for readers. They turned to the professional live blogging platform Live Blog from vendor Live Blog for a flexible, fast, and scalable solution.
Live Blog's solution involved using a feature called "output channels" to manage 18 separate sub-blogs for each constituency from one main blog. This allowed the small team to quickly upload, tag, and publish content. The result was a significantly improved user experience that was both stylistically and functionally better than before. The Irish News was so impressed with the results that they plan to use Live Blog for future election coverage and other live events.