Case Study: Retail Industry Consulting Firm helps an International Grocer boost loyalty and predict churn with Lityx

Retail Industry Consulting Firm - Customer Case Study

A retail industry consulting firm partnered with Lityx to support an international online grocer that had a rich data warehouse but was only using it for basic business intelligence. The grocer was seeing more one-time shoppers, declining loyalty, and increasing churn, and needed a better way to identify at-risk customers early in their lifecycle and improve customer value.

Lityx used LityxIQ to integrate about twenty data tables into a single view for predictive modeling and built multiple churn, re-purchase, and future value models, including a first-visit model based on early transaction behavior. The work delivered a 330% lift in identifying at-risk customers, a 265% lift in predicting re-purchase after the first visit, and a repeatable way to create modeling datasets for any historical point in time.