Case Study: one&All achieves faster, lower-cost predictive analytics with LityxIQ

Predictive Analytics for Marketing Campaigns

one&All is a full-service agency partner for nonprofit organizations, serving more than 1,400 clients with data analytics, omnichannel creative, and account services. To improve direct-mail fundraising campaigns, the team relied on predictive analytics to build mailing models, but their previous outsourced process was expensive, slow, and often produced outdated results, limiting their ability to create campaign-specific models.

In 2015, one&All adopted LityxIQ, the cloud-hosted analytics platform from Lityx, to bring modeling in-house and make predictive analytics faster and more accessible. With Lityx, the team now builds three times as many custom models with the same staff, spends 70% less annually, and can create and run models in just a couple of hours instead of weeks, while mailing fewer pieces at a higher net revenue per donor.

one&All

Alexa Langford

Director of Research & Analytics