Case Study: National Nonprofit Organization achieves over 90% improvement in acquisition rates with Lityx

National Nonprofit Organization - Customer Case Study

National Nonprofit Organization, a major not-for-profit member advocacy group, wanted to improve acquisition from newspaper inserts and shared mail ads. With a small team managing these efforts, the organization needed a more rigorous, automated way to optimize targeting while keeping decisions fast and effective. Lityx helped address this challenge using its analytics and optimization tools, including PredictIQ and OptimizelQ.

Lityx built predictive models to score delivery zones and zip codes based on historical response, cadence, seasonality, and geo-demographic data, then used optimization to apply business constraints and select the best media placements each campaign. The result was over a 90% improvement in acquisition rates, lower cost per acquisition, and more than 5x lift between top and bottom zip code deciles, with the modeling and optimization process now automated and integrated.