Case Study: All American Hearing achieves over $4MM in annualized direct mail revenue with Lityx

How we helped one client increased revenue by $4MM from the direct mail channel while decreasing cost per opportunity by 50% for an 18x ROI increase

All American Hearing, a leading seller of hearing aids with more than 300 locations across the U.S., was facing flattening sales and response rates as direct mail performance declined and cost per sale rose. Lityx was brought in to help improve retail marketing efficiency by better leveraging customer and prospect data, using its LityxIQ platform.

Lityx built an analytic data mart, delivered insights into response drivers, developed predictive models to identify the best prospects, and optimized weekly direct mail campaigns. The program drove more than $4MM in incremental annualized revenue, cut cost per opportunity by over 50%, and delivered more than 18x ROI on the analytics investment.

All American Hearing

Eric Feld

Chief Financial Officer