Case Study: Capsaicin boosts paid search performance with Lityx advanced analytics

Capsaicin - Customer Case Study

Capsaicin, a marketing intelligence software company, needed a way to add advanced analytics to its customer data platform so clients could automate paid search optimization. The goal was to identify patterns in keyword performance, deliver bid change recommendations, and do so in a solution that was usable by non-statisticians, scalable to massive keyword data, and fast enough to respond in seconds to minutes.

Lityx partnered with Capsaicin to build an intelligent insights platform for digital media analytics using machine learning to segment keywords, predict performance, and generate automated insights. The solution provided clear keyword performance visibility, bid recommendations, and easy-to-understand performance drivers, helping Capsaicin’s clients reduce cost per acquisition by 20%, increase KPI performance by 30%, and improve return on investment by 40%.

Capsaicin