Case Study: Wildgrain increases abandoned checkout revenue 6x with Littledata

Wildgrain increases abandoned checkout revenue 6x with Littledata

Wildgrain, a subscription box service for bake-from-frozen foods, struggled to recover revenue from abandoned checkouts. Their existing tool, Klaviyo, could only track shoppers who entered an email address, missing a significant number of potential customers. They partnered with Littledata to implement its Klaviyo integration to overcome this challenge and gain complete visibility into their checkout funnel.

Littledata's solution captured the "Checkout Started" event for every visitor, even without an email address, using its PersistentID technology to overcome browser limitations. This real-time data provided Wildgrain with a much larger and more accurate audience to retarget. As a result, Wildgrain achieved a 6x increase in revenue from their abandoned checkout flow and a 4x boost in revenue per recipient in their Klaviyo campaigns.

Wildgrain