Case Study: Soda Sense halves CPA with Littledata

Soda Sense halves CPA with Littledata

Soda Sense, an eco-friendly home carbonation company, faced challenges with climbing Google Ads costs and inaccurate conversion tracking due to privacy regulations and browser limitations. This unreliable data was a major blocker to scaling their PPC efforts. To solve this, they turned to Littledata and implemented its Google Ads connection with Enhanced Conversions.

Littledata's server-side tracking solution provided more reliable conversion signals by sending first-party data directly to Google's servers. This implementation allowed Soda Sense to halve their Cost Per Acquisition, achieve a 35% increase in ROAS, and see a 49% rise in tracked conversion value. The improved attribution and privacy-compliant tracking from Littledata positioned Soda Sense to run more efficient campaigns and grow with confidence.

Soda Sense