Case Study: Origin Coffee doubles subscribers with Littledata

Origin Coffee doubles subscribers by 100% with Littledata

Origin Coffee, a UK-based sustainable coffee company with both physical stores and a Shopify site, faced significant data challenges due to their subscription app improperly integrating with Google Analytics. This resulted in inflated conversion rates, duplicate sessions, and a general lack of trust in their data, making it difficult to understand customer behavior. They turned to Littledata for a server-side tracking solution to fix these issues.

Littledata implemented its Shopify to Google Analytics solution, which provided accurate subscription tracking and eliminated duplicate data. This gave Origin Coffee a reliable source of truth for their ecommerce metrics. As a direct result of having accurate data from Littledata, Origin Coffee was able to optimize its marketing and successfully double its subscriber base, achieving over 100% growth.

Origin Coffee