Case Study: One Bone doubles abandoned checkout revenue with Littledata

One Bone doubles abandoned checkout revenue with Littledata

One Bone, a fashion brand known for inclusive sizing, faced high checkout abandonment rates which limited revenue, despite offering incentives like free gifts. To better capture sales from customers who began checkout but didn't complete their purchase, they partnered with vendor Littledata and implemented its Klaviyo integration.

Littledata’s solution provided an improved Checkout Started trigger and enhanced identity resolution, increasing the audience for abandoned checkout emails. This allowed for more timely and personalized follow-up messaging. The results were significant, with One Bone seeing a 128% increase in abandoned checkout flow revenue and a 116% rise in revenue per email recipient after just seven days.

One Bone