Case Study: Naturalmat cuts Google Ads CPA by 46% with Littledata

Naturalmat cuts Google Ads CPA by 46% with Littledata

Naturalmat, a British brand of organic mattresses and bedding, faced challenges with tracking and optimizing its Google Ads performance due to data gaps and inaccurate attribution. This made it difficult to scale paid campaigns confidently. They partnered with vendor Littledata to solve these issues.

Littledata implemented server-side tracking for Google Ads to capture all conversion events and improve attribution accuracy. As a result, Naturalmat achieved a 46% decrease in cost per acquisition and a 163% increase in conversions, allowing them to scale their paid media with confidence.

Naturalmat