Case Study: Micro Scooters boosts paid search revenue with Littledata

Micro Scooters - Customer Case Study

Micro Scooters, a popular online retailer of scooters and accessories in Europe and the UK, worked with Littledata to improve the performance of its PPC-driven sales. With over half of revenue coming from paid search, the company needed better analytics to understand shopper behaviour, improve CPC performance, and find new opportunities without increasing ad spend.

Littledata implemented Enhanced Ecommerce tracking with GTM tags, connected Google AdWords and Search Console, and provided consulting plus automated analytics through its app. This gave Micro Scooters more accurate, full-funnel data and helped optimize targeting, leading to a 27% uplift in paid search revenue, 30% more clicks on a brand display ad campaign, 40% more revenue from that campaign, and a 13% increase in conversion rate.

Micro Scooters