Case Study: MADE achieves better ecommerce tracking and higher engagement with Littledata

Made - Customer Case Study

MADE.com, a UK-based online furniture retailer, needed a better way to get sophisticated, consistent data into Google Analytics from multiple sources and channels as the company grew quickly. With gaps in its tracking setup and slow implementation holding back product and marketing decisions, MADE turned to Littledata for help with improving analytics accuracy and scalability.

Littledata audited MADE’s setup, migrated custom event tracking to Universal Analytics, implemented Enhanced Ecommerce, and built deeper tracking and country-specific dashboards for products, features, and campaigns. The result was a faster, more reliable analytics workflow, with site changes and GA tagging dropping from months to 3 days or less, and a doubled add-to-cart rate over two years even as traffic increased significantly.

MADE

Alex Hamilton

Senior Ecommerce Manager