Case Study: KittySpout increases email retargeting revenue by 65% with Littledata

KittySpout boosts email retargeting revenue by 65% with Littledata

KittySpout, a DTC pet brand selling cat water fountains, faced a challenge with its Klaviyo email marketing as rapid growth led to unreliable browser-side tracking. This created data gaps, causing key retargeting flows to miss thousands of potential contacts and underperform. To solve this, they partnered with email agency Email Kong and implemented the server-side Klaviyo integration from vendor Littledata.

The solution from Littledata was a plug-and-play upgrade that captured previously invisible shopper actions in real-time. This resulted in a 65% increase in revenue from retargeting email flows and a 27% lift in overall email revenue within 30 days. Littledata's integration provided the accurate data needed to supercharge KittySpout's email marketing ROI and customer retention efforts.

KittySpout