Case Study: Pacific Foods boosts shopper preference with Little

Pacific Foods nearly doubles email subscribers in 48 hours with Little

Pacific Foods, a natural and organic food company, faced low household penetration and awareness after years of brand shifts. Their soups and broths were viewed as a pantry afterthought rather than an inspiring choice. The vendor Little was engaged to help transform this consumer perspective.

Little developed the "Fresh From the Pantry" campaign, which tailored channels, visuals, and messaging to different audience segments. The strategy focused on driving choice with flavor, memorability with packaging, and portfolio versatility with a consumer mindset. This approach by Little yielded significant results, including a 4.85% view rate on Meta ads, email subscribers nearly doubling within 48 hours, and a 2.3% purchase intent rate on display ads.

Pacific Foods