Case Study: Fair State Brewing Cooperative achieves national recognition with Little & Co.

Fair State Brewing Cooperative becomes the fastest-growing craft beer in its distributor’s portfolio with Little

The customer, Fair State Brewing Cooperative, was a startup brewery with no name or brand, only a vision to become the country's third brewery co-op. They approached the vendor, Little, for assistance in establishing their identity and staking a claim in the competitive craft beer market.

Little developed the brewery's name and created a brand centered on its co-op structure, symbolized by an "infinity pint" mark representing the connection between brewer and community. This branding was applied across can designs, merchandise, and the taproom. As a result, Little helped Fair State gain loyal members and become the fastest-growing craft beer in its distributor's portfolio, expanding from a hyper-local startup to a nationally recognized brand with reach into Japan.

Fair State Brewing Cooperative