Case Study: Belfius launches an intuitive investing platform with Little Miss Robot

Belfius gains 60,000 engaged users with Little Miss Robot

Little Miss Robot partnered with Belfius, one of the biggest Belgian banking and insurance companies, which faced the challenge of staying relevant as online broking platforms began eating away at its customer base. The bank sought to enter the do-it-yourself investing market by creating a platform that was not only functional but also user-friendly and engaging for all users, regardless of their investing expertise.

Little Miss Robot developed the vision and design for the new investment platform, Re=Bel, by focusing on UI/UX, interaction design, and user research. The solution was an intuitive app designed to guide customers optimally from account setup to portfolio management. This user-centric approach was highly successful, resulting in 60,000 engaged users in the first year who collectively made 267 transactions amounting to over a billion euros in investments.

Belfius