Case Study: Woodman Inn achieves 20% increase in bookings and reduced costs with Little Hotelier

Woodman Inn amplifies online exposure to increase bookings by 20%, while reducing costs

Woodman Inn is a 10‑bedroom country inn with three cottages in Yorkshire, managed by Chris McHugh. Chris faced a time‑consuming, commission‑based booking engine that didn’t integrate with OTAs, forcing manual updates, risking overbookings, and limiting distribution to a single OTA — reducing exposure and tying up his time.

By switching to Little Hotelier’s all‑in‑one system (channel manager, booking engine and PMS), Woodman Inn gained real‑time OTA integration, commission‑free direct bookings and a single login for management. The change boosted OTA exposure and drove a 20% increase in reservations, cut costs, eliminated manual channel updates, and freed Chris to focus on guest service.

Woodman Inn

Chris McHugh

Woodman Inn