Case Study: Stay In Bath doubles web traffic and drives commission-free direct bookings with Little Hotelier

Little Hotelier and the Bath Independent Guest House Association partner together to provide small hotels with an all-in-one solution

Bath Independent Guest House Association (BIGHA) is a voluntary organisation in Bath, UK representing over 100 small accommodation businesses (2–60 rooms) listed on StayinBath.org. Although the site attracted strong visitor numbers, members had no integrated booking mechanism, forcing them to rely on OTAs (paying commissions), lose the personal touch with guests, and spend hours manually handling phone and email reservations.

BIGHA implemented Little Hotelier’s all‑in‑one reservation, property management and channel‑management solution to show live rates and availability on member sites and StayinBath.org, enable real‑time commission‑free bookings, and automate updates across channels. The outcome was a marked rise in direct bookings and operational efficiency, members gained flexible pricing options, and StayinBath.org’s organic traffic doubled from 40,000 to 80,000 within 12 months, helping recruitment and member support.

Stay In Bath

Tim Potter

Owner