Case Study: Toolook achieves AI-powered photo and video editing innovation with LITSLINK

Toolook - Customer Case Study

The customer, Toolook, a well-established online distributor of visual effects software, identified a gap in the market for a sophisticated app to create custom content for individuals and businesses. Their challenge was to build a mobile application that leveraged AI technology to support people's interest in photography and video editing. They partnered with the software development company LITSLINK to bring this vision to life.

LITSLINK developed the AI photo and video editing app from scratch, creating a user-friendly tool with a scrolling gallery and real-time AI video filters, a first-of-its-kind feature. To handle complex requests, they also built a web-based platform for professional editors to handcraft effects. The solution was a major success, garnering several million downloads on Android and iOS shortly after its 2015 launch. LITSLINK continued to support the product's evolution by later creating a Business Edition to meet changing user needs.