Case Study: Champions boosts merch conversions with LITSLINK's cross-platform sports fan app

Champions boosts merchandise conversion 35%+ with LITSLINK

LITSLINK partnered with Champions, a sports technology startup, to address a significant gap in the market for mid-tier athletes. These athletes lacked a direct merchandise channel, as traditional agencies took large commissions, and their fan engagement was scattered across disconnected platforms like Instagram, YouTube, and separate e-commerce and streaming tools. This fragmented approach made it difficult for athletes to monetize their audience effectively and for fans to have a unified experience.

LITSLINK built a cross-platform sports fan app for iOS, Android, and web using React Native and a Node.js backend with GraphQL. The solution integrated athlete merchandise storefronts, a video content hub, and live streaming capabilities into a single, cohesive application. This allowed athletes to own 100% of their merch sales and manage all fan interactions from one dashboard. The results for the customer included a 35%+ increase in merchandise conversion and the successful shipment of three platforms from a single codebase, proving that a unified experience significantly boosts fan engagement and direct athlete monetization.

Champions