Case Study: Lumenergi earns VC attention and industry credibility with Litos Strategic Communication

Lumenergi gets noticed as a serious player with Litos Strategic Communication

Lumenergi, an innovator and manufacturer of intelligent lighting control systems, faced the challenge of branding its technology to appear as a serious, investment-worthy player to venture capitalists. The company engaged Litos Strategic Communication to develop a strategy that would make its market potential clear and compelling to this key audience.

Litos Strategic Communication executed a complete rebrand, which included renaming the company from Luminoptics to Lumenergi, creating a new corporate logo, and developing an overview brochure and trade advertising campaign. The formal introduction of this new brand at a major industry tradeshow successfully positioned Lumenergi as a credible contender among larger corporations. As a result, Lumenergi gained significant notice and secured the venture capital financing it sought.

Lumenergi