Case Study: Trendline Interactive achieves 50% faster testing and 99.63% error-free emails with Litmus

With Litmus, Trendline Interactive reduces their testing time while keeping their email error rate at almost zero

Trendline Interactive is a full-service email marketing agency that produces over 500 campaigns per month and must maintain very high-quality standards. Their QA process—checking content, links, tracking, images, and rendering across clients and devices—was time-consuming, and VP of Email Operations Molly Privratsky needed to streamline testing without increasing errors.

By adopting Litmus (Email Analytics and Email Previews), Trendline prioritized the most important email environments and automated much of the design testing, cutting manual checks and reducing human error. As a result, testing time dropped by about 50% and in 2016 99.63% of their emails were sent error-free.

Trendline Interactive

Molly Privratsky

Vp Of Email Operations