Case Study: VSP (largest U.S. vision service provider) saves 100+ hours per month building emails with Litmus

VSP uses the entire Litmus solution to save at least 100 hours per month building emails

VSP, the largest vision service provider in the U.S., relies on email as the anchor of its B2B2C marketing program, sending about 50 campaigns a month to over 2 million subscribers. Although the team built a design system of reusable snippets and templates to maintain brand consistency, a distributed workforce, a QA platform that couldn’t store their code modules, and the lack of integration with Oracle Eloqua forced time‑consuming copy‑and‑paste workflows and slow review and analysis processes.

Litmus centralized VSP’s modules and templates with Builder and the Design Library, sped approvals with Litmus Proof (halving review cycles), and eliminated manual transfers with ESP Sync to Eloqua, while Checklist and Email Analytics ensured accessibility and performance testing. The result: build times dropped from days to under an hour, roughly 2–3 hours saved per email (at least 100 hours saved per month), faster approvals, and higher‑quality, more measurable campaigns.

VSP

Donnell Deleon

Marketing Automation Developer