Case Study: Mobiles.co.uk drives 44% more email sales with Litmus

Using open-time content automation leads to 44% increase in email sales

Mobiles.co.uk, an award-winning subsidiary of Carphone Warehouse, needed a way to manage thousands of mobile contract and handset combinations in email without relying on manual daily updates. With limited internal resources and a two-year customer retention program to support, the company turned to Litmus and its personalization technology to move beyond generic batch-and-blast campaigns.

Using Litmus Personalize, powered by Kickdynamic, Mobiles.co.uk automated product content with feeds and CRM-based personalization, generating thousands of tailored email variations from a single HTML template. The solution delivered a 44% increase in email sales, a 4% increase in unique visitors from email, and a 21% increase in mobile engagement, while also keeping live pricing and content aligned with the website.

Mobiles.co.uk

Neemisha Kanani

Marketing Brand Manager