Case Study: P&O Ferries drives more email clicks with Litmus

Using kinetic code and live, automated email content, P&O Ferries sees a 43% increase in total clicks and 50% increase in click-through rates

P&O Ferries wanted to replace long, scroll-heavy emails with a shorter “postcard” style format that could still deliver highly personalized content and work smoothly across mobile, tablet, and desktop. Using Litmus Personalize, powered by Kickdynamic, they aimed to create an engaging email experience with dynamic content tailored to ship details, booking information, traveler type, and more.

Litmus implemented kinetic, open-time personalization with live automated content, device-based image optimization, and dynamic data feeds such as sailing updates, port traffic, and exchange rates. The result was a visually striking, low-maintenance email program that generated thousands of personalized variations from one HTML template and helped P&O Ferries increase email clicks.

P&O Ferries

Kim Verlinde

Direct Marketing Manager