Case Study: TM Lewin increases email clicks by 116% with Litmus

TM Lewin increased email clicks by 116% with Litmus

TM Lewin used Litmus Personalize to launch its “Because Every Day is Different” email campaign and solve the challenge of creating a more eye-catching, engaging experience. The retailer wanted to drive attention and participation by having recipients vote for their favorite look for a chance to win £1000.

Litmus helped TM Lewin add live polling, trending social-signaling messages, and tailored follow-up emails based on each voter’s preference. The campaign generated over 20,000 clicks and delivered measurable gains, including a 116% increase in CTR, a 12% increase in revenue, a 30% increase in AOV, and a 3x increase in competition entries.

TM Lewin

Jemma Edie

Senior CRM Manager