Case Study: ADI achieves instant email feedback and saves two days per campaign with Litmus

The ADI team gets clear and instant email feedback—saving at least two days per email, no longer chasing down and interpreting reviews and approvals

ADI is a leading global wholesale distributor of security, AV, and low-voltage products that sends roughly 27 daily campaigns in three regional versions, with up to 50 people involved in email production. Their QA and proofing process relied on limited client testing and long email threads for feedback, which caused lost comments, slow approvals, and multi-day delays.

By adopting Litmus Email Previews and Litmus Proof, ADI gained accurate inbox previews and an easy way to highlight, comment, and tag reviewers, moving proofing out of email and into a single collaboration tool. The team now gets near-instant feedback, cut about two days per campaign from the review cycle, improved email quality (including Dark Mode optimization), increased throughput, and quickly rolled the process out to EMEA with strong CSM support.

ADI

Jamie Robertson

NA Digital Marketing Leader