Case Study: PrettyLittleThing increases email revenue by 34% with Litmus

PrettyLittleThing increased email revenue by 34% by making email content more relevant for recipients

PrettyLittleThing, a fast-fashion retailer, needed a way to keep pace with products that sell out quickly and make sure email promotions reflected real-time stock availability. Using Litmus Personalize, they aimed to create a more relevant in-email shopping experience and drive more engagement from their email campaigns.

Litmus helped PrettyLittleThing power live product content in the inbox with a Google Shopping Feed, including stock indicators like “selling fast” and automatically updated product images on email open. With Litmus, PrettyLittleThing saw a 34% increase in revenue and a 4.4% increase in overall clicks, while one A/B test produced a 178% lift in clicks for the “selling fast” version.

PrettyLittleThing

Olivia Shanu-Wilson

Senior CRM Executive