Case Study: PrettyLittleThing increases CTR by 38% with Litmus

PrettyLittleThing generated a 38% increase in CTR by personalizing birthday emails with date/time rules

PrettyLittleThing needed a more efficient way to manage its important birthday email campaigns, which were valuable for customer engagement but time-consuming to keep updated. Using Litmus and Litmus Personalize powered by Kickdynamic, the team wanted to ensure the email showed the correct birthday star sign based on the date the message was opened.

Litmus helped PrettyLittleThing automate the birthday email experience with date/time rules that update content dynamically without pausing the campaign or manually resending missed emails. This streamlined setup made updates easier and led to a measurable 38% increase in click-through rate, demonstrating a clear performance lift from Litmus.

PrettyLittleThing