Case Study: Pond Planet increases email clicks by 61% with Litmus

Pond Planet increased email clicks by 61% with Litmus

Pond Planet wanted to boost email engagement and revenue by making their campaigns stand out with live, highly relevant content. To solve this, they turned to Litmus Personalize, powered by Kickdynamic, to create more personalized email experiences at scale.

Litmus helped Pond Planet replace static content with live social feeds, device-specific calls to action, personalized banner images, and countdown timers that updated in real time. As a result, Pond Planet saw a 61% increase in click-through rate and a 14.5% increase in conversions, while saving time through reusable, automated personalization across campaigns.

Pond Planet

Tim Savage

Director