Case Study: Palisades Tahoe saves 150+ hours of email build time with Litmus

Palisades Tahoe saves 150+ hours of email build time per year with Litmus

Palisades Tahoe needed a better way to send daily resort-condition emails, since weather, snow reports, and lift status changed often and their static emails quickly became outdated. The resort had previously relied on a full-time employee to build the email each morning, and turned to Litmus and its Litmus Personalize solution powered by Kickdynamic to keep the content accurate and timely.

Litmus helped Palisades Tahoe connect the same live data feed used on its website directly into email, so the content updates each time an email is opened. The result was the elimination of a manual process that had taken about an hour a day, saving at least 150 hours of build time per year while improving guest satisfaction and boosting engagement.

Palisades Tahoe

Tracy Smith

Director of CRM