Case Study: Southern Methodist University achieves faster, scalable email production and streamlined testing with Litmus

Litmus helps SMU achieve email efficiency and scales production to non-coders

Southern Methodist University (SMU), a private research university in Dallas, relies on email to reach staff, students, parents, alumni, and prospects, sending over 1 million messages per month. A two-person digital marketing team managed 5–10 campaigns weekly across multiple ESPs with templates stored separately, leading to manual edits, inconsistent branding, fragile renderings, slow QA with lengthy reviewer threads, and no unified performance view—especially for messages sent via their Exchange server.

SMU adopted Litmus to centralize templates, streamline building with Litmus Builder, and test rendering across clients with Litmus Test and Email Previews. By combining Litmus Email Analytics with ESP data, they gained a single performance view, cut QA time, reduced coding work, and empowered non-coders to create and test emails—allowing the team to scale production and send with greater consistency and confidence.

Southern Methodist University

Cresencio Cantu

Associate Director of Digital Marketing