Case Study: Namecheap achieves 2–3 hour time savings per email and error-free campaigns with Litmus

Litmus helps Namecheap save 2-3 hours per email by streamlining their email review and approval process

Namecheap, an accredited domain registrar serving over 2 million subscribers, relies on email as a key channel for customer communication. They struggled to test, review, and approve campaigns at scale—often involving 10+ stakeholders whose feedback came via disorganized email threads—leading to version-control issues and costly mistakes like a product email sent with the wrong date.

To fix this, Namecheap adopted Litmus and Litmus Proof to centralize testing and stakeholder feedback under Email Marketing Manager Clinton Wilmott’s workflow. The team now builds and reviews every message in Litmus, cutting 2–3 hours per email, reducing review cycles, eliminating errors before send, and delivering faster, more reliable campaigns.

Namecheap

Clinton Wilmott

Email Marketing Manager